JUNIOR ASSISTANT Loan Processing

Core Roles & Job Responsibilities 1. Gold Loan Processing (Operations & Risk) This function focuses on the technical evaluation of the gold and the safe onboarding of the customer. • Gold Valuation & Appraising: Verifying the purity (carat) and weight of the gold ornaments using acid tests, touchstones, or ultrasonic machines. • KYC & Documentation: Verifying customer identities, proof of address, and completing loan application forms to meet regulatory standards. • Pledge Management: Ensuring secure storage of the gold assets in vaults and generating the Gold Loan Token/Receipt. • Loan Disbursal: Calculating the Loan-to-Value (LTV) ratio based on current market rates and approving the final payout. 2. Marketing (Lead Generation & Brand Awareness) Marketing teams focus on driving foot traffic to the branches and building trust, as pledging gold is highly emotional for consumers. • Local Area Marketing (BTL): Organizing local campaigns, canopy activities, and distributing flyers near markets and residential hubs. • Digital Campaigns: Targeting specific demographics (farmers, small business owners, micro-entrepreneurs) looking for quick liquidity. • Financial Literacy Drives: Educating the public on how gold loans have lower interest rates compared to personal loans or local moneylenders. 3. Sales (Customer Acquisition & Relationship Management) Sales professionals are responsible for converting leads, retaining old clients, and expanding the loan portfolio. • Direct Sales: Pitching gold loan products to walk-in customers, traders, and agricultural workers. • Cross-Selling: Introducing existing gold loan customers to other financial products like insurance, personal loans, or vehicle finance. • Renewal Management: Following up with customers whose loan tenures are ending to encourage them to renew (re-pledge) rather than close the loan.