Description
Focused professional with over 3 years of experience in driving new product development, and revamp of existing business model, development of clean, exhaustive UX deliverable: site maps, mocks & functional specifications
Expertise in lifecycle development of Priority Banking Product- changing Banking liabilities product features and benefits accrued to the customers
Exhibited excellence in providing advisory and driving Digital initiatives in the areas of Priority Banking Product proposition
Team Leader & Strategist: managed a team of Product developers, Graphic Designers, Front and Back-end Developers, Executives and Stakeholders
Possess working knowledge of formulating corporate strategies, shaping business proposals and developing operational plans to reach out to most potent customer base for targeted D2C
Designed the annual monetary benefits accrued to the Bank’s HNI customers from present 50,000 to very higher figure (Consumer insights study is going on)
Automated the Family Banking Addition Process for Priority Banking to increase the customer to group ratio (CTGR)
Increased Credit Card penetration and usage of monthly statement by making changes to UX affordance of EDM CTAs
Successfully increased usage of newly developed customer facing tools by changing the UX, incorporating affordance of CTAs by 500% and establishing roadmap for UX projects for premier clients
Developed interfaces, produced effective human-computer interaction, created navigation structures, performed user research, and ensured final product is visually appealing
Professional excellence in developing and streamlining systems with proven capability to enhance graphical effectiveness and meet client expectations within cost, timelines and quality parameters
