Description
ARPIT Mehta
G-45 Empire Residency, Pipliyahana, Indore, 452016
+91 78457-18191 · arpit29july@gmail.com · linkedin.com/in/arpit-kumar-mehta/
Experience
November 2018 – Present
Senior Business analyst, Merkle sokrati (PUNE)
Currently, consulting companies in shaping and implementing their digital strategy to scale their revenue from digital channels.
Working with Large Client Services (LCS) Division. Currently managing a portfolio of 8 clients spread across E-Comm, BFSI & OTT verticals. Major highlights of client engagements thus far:
· Scaled-up delivery vertical of a leading E-Comm player by 11x at 70% healthier CIR on Google advertising properties. Extensive data analysis with strong knowledge of Google marketing products aided in delivering this scale.
· Scaled up relevant user base of major BFSI player aiding in 44% decrease in CIBIL rejects leads. Used a mix of digital channels to achieve the same.
· Provide training on Google AdWords, Client Engagement, Client turnaround strategies and operations management to internal teams.
· Liaison with the recruitment team for mid-level hiring. Screen the candidates for channel knowledge and team empathy.
November 2017 – october 2018
Business analyst, merkle sokrati (pune)
Was a member of the marketing strategy and operations team and worked with clients from OTT and E-Comm vertical:
· Responsible for Google account operations and creating media plans to deliver on client’s growth targets.
· Used multiple data sources such as platform reports, attribution reports, internal CRM data to deliver business relevant insights on revenue trends, behavior of user cohorts, fluctuating ARPU and product affinities.
· Audited accounts to drive best practices in account management outlined by Google. Developed processes to manage client operations at scale.
· Worked closely with engagement managers and client teams and ensured customer success.
· Analyzed competitive landscape for clients to provide product, marketing and growth recommendations.
APRIL 2017 – OCTOBER 2017
DIGITAL MARKETING ASSOCIATE, SAMARTH DIAMONDS (AHMEDABAD)
Handled all social media marketing channels for Samarth Diamonds
Worked closely with the CEO in planning and implementing offline marketing channels
JUly 2016 – march 2017
analyst, Sapient nitro (GURUGRAM)
Developed a website for a global hospitality client by using Java based Play framework.
Awarded ‘Great Work Award’ for client focused delivery.
DECEMBER 2014 – JANUARY 2015
Technical intern, CONTRIVE TECHNOLOGIES (INDORE)
Created software architecture using Lorem Ipsum language for developing a proprietary hearing aid device
Developed in-depth understanding of architectural designs of CPU (RISC and CISC) and Embedded Systems using 8-bit PIC Controller
EDUCATION
July 2012 – may 2016
BACHELOR OF TECHNOLOGY, vit UNIVERSITY (VELLORE)
Graduated with a B.Tech in Computer Science and Engineering with a 7.8/10 cgpa
Was an active member of the Organizing Committee at ‘graVITas – VIT Techno Management Fest’
Elected as a Teaching Assistant for helping underperforming students
Skills
· Google AdWords
· Research Aptitude
· Google Analytics
· MS Excel, Powerpoint
· Analytical Reasoning
· Digital Strategy
· Data Analysis
· Cross-Sell, Upsell
Training and certifications
· Underwent Data Management Platform(DMP) Training held by Merkle to create audiences via Adobe Audience Manager (2018)
· Google Ads Certified for AdWords Fundamentals, Shopping Advertising, Display Fundamentals (2018)
· Certified by Samarth Diamonds for completing an online training covering Marketing Fundamentals, Market research and Search Engine Optimization (2017)
· Completed the graduate training program covering Java, Quality Assurance Concepts and Software Development Life Cycle (2016)
