Digital Marketing Executives are in charge of planning and managing marketing campaigns that promote a company’s brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.
Monitor and report on website usage via Google Analytics and other tools, develop new sources of website traffic, as well as identify and improve under-performing areas of the website in terms of visitor numbers, user experience, and conversion rates.
SEO + PPC + CRO: Improve website content where necessary, manage the online agency to identify requirements for updated content, coordinate the supply of SEO friendly copy for our website, ensure new creative content fits with our brand to maintain the website’s personality, ensure online content complements off-line activity, utilise any additional content sources where appropriate, conduct regular reviews of agency performance against agreed targets, implement cost effective paid campaigns to maximise conversion, enhance customer journey from first point of contact on our website through to post-booking stage, as well as test and monitor website conversion rates and improve or update appropriately. Its necessary to have the knowledge in making posters, banners etc when required.
Proven experience as a Digital Marketing Executive or similar
Excellent understanding of digital concepts and best practice
Excellent communication and interpersonal skills
Experience in creative content writing, digital content
Perfect knowledge of web analytic tools, photoshop
BScBA in marketing or relevant field
Experience in B2C social media, Google Adwords and email campaigns and SEOSEM
Analytical mindset and critical thinking