Overview
Must-Have: Good Communication in English.
Skills:
Data mining using various tools
Email marketing using email blast tools
Key Responsibilities:
Data Mining and Segmentation:
Utilize advanced data mining techniques to gather and analyze customer data from various sources and build the list.
Email Campaign Management:
Develop, execute, and manage end-to-end email marketing campaigns, including concept ideation, content creation, scheduling, testing, and performance analysis.
Monitor and maintain the email marketing calendar, optimizing send times and frequency based on industry best practices and customer preferences.
Performance Analysis and Optimization:
Monitor key performance metrics (open rates, click-through rates, conversions, etc.) and derive actionable insights from email marketing campaigns.
Implement A/B tests and continuously optimize campaign elements to improve email engagement and conversion rates.
Regularly report on email marketing performance and provide actionable recommendations for improvement to stakeholders.
Compliance and Deliverability:
Ensure email campaigns adhere to relevant industry regulations and best practices, including GDPR, CAN-SPAM Act, and email deliverability standards.
Monitor email deliverability and maintain a clean email list by regularly managing bounces, opt-outs, and subscriber preferences.
Email Automation and Workflows:
Implement and manage email automation workflows, including welcome series, abandoned cart reminders, and customer re-engagement campaigns.