Overview
Digital Marketing Associate
This job requires you to work night shift (USA shift)
Digital Campaign Management:
Plan, execute, and monitor digital marketing campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads, email marketing).
Create and optimize ad campaigns to drive traffic, leads, and conversions.
Manage budgets and allocate resources effectively to meet campaign objectives.
Content Creation and Optimization:
Develop engaging and relevant content for digital channels, including website, blog, social media, and email.
Optimize content for SEO (Search Engine Optimization) to improve organic visibility and rankings.
Collaborate with designers and content creators to produce multimedia content (graphics, videos, infographics, etc.).
Social Media Management:
Manage and maintain our social media profiles, including regular posting, engagement with followers, and responding to comments and messages.
Develop and execute social media advertising campaigns to reach target audiences.
Email Marketing:
Create and send email campaigns, newsletters, and automated drip campaigns.
Segment email lists and personalize content to improve open and click-through rates.
Monitor and report on email campaign performance.
Communications
Develop communications material to promote products and services to customers and prospects. Plan advertising campaigns, develop e-mail and fax marketing programs, create promotional content for the company website, create product publications, such as product leaflets, company brochures, product data sheets or customer newsletters. Design the promotional materials. Responsible for social media including Facebook, LinkedIn, Twitter and all other forms of social media. Manage company website including making sure website functions properly, content is complete and accurate and up to date.
Packaging Development
Complete life cycle of Packaging Design; concepts, draft versions user manuals, final versions. Works with Internal graphic and HTML designers.
Events
Work with sales team in USA to organizing events, such as trade shows, seminars, sales conferences or customer hospitality events. Plan all booth designs for trade shows. Ensure all brochures and flyers are available for trade shows. Promote and execute webinars that promote products to customers and prospects.
Product Launch
Work with sales team to create 360-degree product launch marketing strategies.
Qualifications:
• MBA in Marketing or related field
• 2 years Marketing Experience
• Experience in HTML and Photoshop
• Strong presentation skills and the ability to engage and present on assigned area of responsibility
• Must have exemplary oral and written communication skills
• Ability to prioritize tasks in a fast-paced environment
• Excellent quantitative and analytical skills
