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The world is changing. The pace of innovation is faster than ever before and the world is becoming increasingly digital. Beauty and cosmetics are no different. The once simple world of skincare, haircare, and makeup has evolved into a complex and exciting digital landscape, which is being shaped by the emergence of beauty tech.

The consumer products industry is notoriously slow to adapt to the latest trends. It can take years for new technologies to enter mass production and eventually reach the shelves. However, the beauty industry has been far more nimble, quickly adopting new technologies and ingredients to bring new products to market. Now, it’s the consumer products industry that is lagging behind when it comes to innovation.

The world of beauty and cosmetics has expanded far beyond tubes of lipstick in a store, with tech innovations in the industry such as customized and virtual try-ons, tech-powered beauty consultations, personalized smart mirrors and more taking center stage for beauty. Particularly accelerated by social distancing measures and stay-at-home orders of the past year, these tech innovations have taken center stage.

Amorepacific

Formularity is a beauty treatment in the form of makeup that is dispensed on a cotton pad based on the user’s skin type and skin condition. Lip Factory is a lip makeup pigment manufacturing system and can produce customized makeup in the desired color immediately. Internet of Things (IoT) technology precisely mixes the pigments in 0.01-gram increments.

Light Tree Ventures

The rising demand for non-invasive treatments has led Light Tree Ventures to create products in light therapy that help in the beauty, sports and medical industries. Beauty-related light therapy products can help significantly reduce acne and acne scarring, as well as offer anti-aging treatments and help with hair growth and oral care. In medical, blue and red LED light therapy can help with a variety of ailments, including osteoarthritis, gout, fibromyalgia, and carpal tunnel syndrome.

Blue and red LED lights, which are also known as phototherapy lights, can calm inflammations by killing bacteria and also repair and rejuvenate through wound healing and stimulating blood flow. They’re known to treat psoriasis, eczema, and acne.

Lululab

is the future of beauty and cosmetics. It’s a collection of smart devices, apps and services that can make your life easier when you’re trying to find the best beauty and wellness products to help you look and feel your best. Lululab works by connecting your smart devices, like your smartphone and tablet, to a Lululab-enabled smart dispenser, which can then connect to the Lululab app on your smartphone to provide you with a personalized list of the best beauty and wellness products for you. Lululab is the easiest way to find the best products for your skin and lifestyle, so you can look and feel your best.

Perfect Corp

Perfect Corp is revolutionizing the way customers experience beauty through AI, augmented reality, facial recognition and more. Perfect Corp’s technology solutions include YouCam Makeup, which enables customers to try on hyper-realistic hair color and makeup, as well as AI smart shade finder for matching foundation.

Through virtual reality integrated into livestreaming tools, Perfect Corp solutions also allow viewers to digitally try on products that influencers may be talking about during livestreams, allowing viewers to see how the products look and fit on them.

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